art direction / design / photography
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Levi's Interactive Light Box

 

Levi's Interactive Light Box

Levi Strauss invented the blue jean in 1873. Since then jeans have become a staple of any wardrobe. Levi's is dedicated to pushing how a jean can fit, look, and perform. Partnering with AKQA, Levi's created a series of interactive experiences in their flagships stores that helped customers learn about their newest releases.

 

Agency: AKQA

Design Director: Nate Scott

AD: Jack Douglas

Copy: Erik Gonzalez