art direction / design / photography
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Silverado HD / Model Overview Site

2015 SILVERADO HD LAUNCH

Early 2014 saw the launch of Chevy's redesigned Heavy Duty pickup.

 

One of the most important parts of a truck is the engine that drives it.

For this website we worked with the folks at Mind Over Eye to create an interactive module that highlighted all of the important technologies in the HD's engine.

 

Agency: Leo Burnett

CD: Juan Castro

AD: Jack Douglas

Writer: Dan Hawes / Rich Conklin